Design is part of everything. It’s something that we see every day and don’t pay much attention to, but it’s there and it’s doing it’s job. Everything we look at is designed the way it is, to fulfill a certain purpose. Not just movies, comics and other artsy stuff, but even the way your local grocery store is designed. It’s designed to lead people a certain way, ever been to IKEA? They purposefully designed the store like a maze, so that people would have to walk through the entire store to get to the end. That way, you as a customer might be inclined to buy more than you had originally planned.
Looking at design in the comic book pages that Hassan Otsmane-Elhaou was talking about, design isn’t necessarily there to persuade you to buy things. But rather to be visually pleasing (so that you’ll like what you see/read and maybe buy the sequel). I think eventually it all boils down to selling points. We design things in ways we think would make them sell better. I doesn’t matter if we’re interested in the money or just the message we’re trying to get out (“sell”).
Everything plays a role in telling stories, color, rhythm, symmetry. I helps build the mood and enhance the story we’re trying to tell. Design is a powerful tool.